THE JOKER

An explanation on J.C’s LOGO and why it’s important.

THE BRAND

Everyone is intrinsically Different, if you just BE YOURSELF. The brand “Different” is represented by The Bronze Joker. Think of all people (humans) as a deck of cards (your standard 52). If you were a card that does not belong in the deck, (say a Pokémon card for example) you would be something completely outside of the deck (or you would just not be human). There are many different suits and types of cards within the deck. You have your Kings, Queens, 10s, 7s, 3s, 2s, etc. If you lay all of the cards out around in a circle, all of the same type of cards would be grouped together. All of your Kings would be together, your Queens, your 2s, etc. What the Joker represents is someone who belongs within the deck, but is the one card that is truly unique and stands out from the rest. Although the Joker may have many similar qualities to many of the other cards, and although the Joker may be able to fit in with all of the other cards, no matter what it will never belong to each individual group. The Joker is alone by itself in the middle of the circle in the deck. J.C believes that if everyone is truly themselves, we can all be Jokers. If you truly do not conform or try to be something you are not, you will in turn be “different”. This is the whole movement behind the Joker.

We are so proud to have you J.C and we hope you reach the heights your vying for.